DIGITAL. Harlequin Kids
The Harlequin Kids retail website was due for a transformation. Originally built on the Magento platform, it had become costly and difficult to maintain. After extensive research, Shopify emerged as the smarter, more sustainable solution.
I led the art direction for the redesign, ensuring the new look captured the spirit of the brand while optimising for usability and performance. In addition to the creative direction, I played a key role in managing the migration, collaborating closely with developers, coordinating the design team to prepare and upload content and overseeing quality control throughout the process. A standout feature of the new site was the integration of a unique real-time product personalisation service, offering customers a more engaging and tailored shopping experience.
The updated visual language was also extended across all digital touchpoints including eDMs, web advertising, social media and video content, resulting in a cohesive and elevated brand presence.
ART DIRECTION | PLATFORM MIGRATION | PROJECT MANAGEMENT | QUALITY ASSURANCE
My Role
Art Direction
Revitalising the brand with a new Shopify website and integrated CRM flows using Klaviyo.
Platform Migration & Project Management
Overseeing the transition from Magento to Shopify and coordinating teams.
Product Personalisation
Implementing and managing Customily for customised customer experiences.
Inventory Integration
Testing and syncing product data with CIN7 for accurate stock control.
Quality Assurance
Ensuring content accuracy, functionality, and a seamless user experience.
Systems & Integrations
SHOPIFY | KLAVIYO | CUSTOMILLY | FAST SIMON | KLAVIYO | CIN 7