PRINT. Harlequin Group.
Harlequin Group, Australia’s leading wholesale supplier of ergonomic school backpacks and accessories, required a comprehensive brand and collateral update to support its direct-to-school marketing approach. A key deliverable was a 105-page product brochure, developed in conjunction with a large-scale photoshoot featuring children to showcase the range in an authentic and engaging way. Following the brochure’s completion, the refreshed aesthetic was extended across updated product swing tags and a new eDM style, creating a cohesive brand experience across both print and digital channels. The result was a more polished, elevated visual identity that reflected the quality, innovation, and trusted reputation of Harlequin’s products..
My Role
Art Direction
Led the creative vision and design direction for the refreshed brand aesthetic, guiding the team to ensure a cohesive and elevated visual identity.
Photography
Planned and art directed a comprehensive product photoshoot, collaborating with a professional photography studio to capture Harlequin’s full product range in use by children.
Artwork & Production
Oversaw the preparation of press-ready artwork, liaised with printers, and conducted press checks to maintain production quality. Provided ongoing support and guidance to the artwork team to ensure brand consistency and uphold quality standards across all collateral.
Software & Tools
Adobe Illustrator | Adobe Photoshop | Adobe InDesign | Canva | Dot Digital