About Me
Hello, I’m Julie a Sydney-based graphic designer with a love of visual storytelling.
Work
I work across digital, print, and event design, with experience spanning website overhauls, CRM flows, product campaigns, and brand activations. Whether I’m leading art direction for a photoshoot, developing brand templates, creating and maintaining website content, or designing for events, I bring a thoughtful and strategic approach to every stage of the design process. I hold a Design degree from the University of Western Sydney, majoring in Graphic Design with a minor in Photography.
Experience
I’ve designed for B2C and B2B projects, as well as events and product launches for both large and small businesses. I’m skilled in tools and platforms including Adobe Creative Suite, Klaviyo, Dotdigital, Shopify, Customily, and CIN7. My experience also includes managing website migrations, inventory integrations, CRM automations, and mentoring junior designers. I value collaboration and believe the best creative outcomes come from working closely with teams, clients, and stakeholders. I believe good design is not only about how it looks, but also how it functions behind the scenes and how effectively it gets results.
My Creative Philosophy
Anything is everything.
The smallest choices, a colour shift, a typographic tweak, a moment of white space, can transform the way a story is told and felt. For me, design is about building meaningful, connected experiences, no matter the scale.
When I’m not designing, you’ll likely find me running along Sydney’s coastal paths , training (and dreaming) for the ultimate marathon experience. I’m a film fan and a devoted explorer of quirky long-form series across every streaming platform imaginable. I’m also a bit obsessed with vintage posters and curios. It’s a hectic mix, but always fun.